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Brand Strategy Workshop

  • All levels
  • 18 and older
  • $99
  • Online Classroom, Los Angeles, CA
  • 3 hours

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  • $99
  • GA Los Angeles (Remote Learning) @ Online Classroom, Los Angeles, CA 00000
  • 3 hours

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Class Description

Description

What you'll learn in this branding training:

Today’s hyperconnected world requires brands to be more and more interactive—gone are the days when simply a logo and catch phrase will do. With a click of a button, customers can easily facilitate a dialogue—whether positive or negative, in 140 characters or more—with companies both large and small. This comprehensive workshop dissects the key components of building a successful brand strategy and its application including:
  • brand definition, origins and evolution
  • types of branding; Consumer, Corporate, Place, Personal
  • understanding your audience, analysing human behaviour traits to inform brand design and communication strategies.
You will walk away with a toolkit of approaches and methodologies to build your own brand strategies and the ability to observe and critique other brands.

This workshop is idea for beginners starting out to launch a new brand or idea, business-owners or those starting-up new businesses, designers and communications professionals from all levels and areas.

Takeaways
Students will leave the workshop with an understanding of:
  • Naming: why does it matter and how to do it
  • Verbal Identity: why is it important and to craft a unique voice
  • Positioning your brand: concept and applicable tool
  • Building your brand strategy: bringing all the above together
  • Digital branding: principles, approaches and applications
  • Brand Architecture: concept, models and application
  • Writing your brand narrative (i.e. elevator speech)
  • Designing brand experiences: how to use mediums to express your brand and meet your audiences’ wants and needs
Preparation
Bring something to take notes such as a laptop or note pad.
School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Refund Policy

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

Reviews of Classes at General Assembly (2,637)

(4.3-star rating across 2,637 reviews)
  • Brand Strategy Workshop

    Reviewed by Kay W. on 8/12/2020
    Lots of great information and tools to use in the future! Thank you!
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Review Summary by CourseHorse

Students who have taken the Brand Strategy Workshop have found the classes to be highly informative, enlightening, and enjoyable. They highlight the wealth of information and tools provided in the workshop, which they believe will be valuable in their future endeavors. The reviews emphasize that the content of the classes is easy to absorb, thanks to the instructor's expertise and clear teaching style. Students express appreciation for the instructor, Jen, describing her as a phenomenal source of knowledge, energy, and know-how. They express eagerness to explore other courses offered by Jen. Overall, the students feel that the Brand Strategy Workshop equipped them with practical skills and valuable insights that will positively impact their personal and professional brands. Direct quotes: - "Lots of great information and tools to use in the future! Thank you!" - "This class was informative, enlightening, and a lot of fun! I would highly recommend it, no matter who you are, you represent you!" - "I thought the instructor knew her sh*t and the content was easy to absorb."

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General Assembly

At General Assembly you get the tech skills, career advice and networking opportunities needed to be job ready for a career in coding or data or ux design, in as little as three months, with little or no previous experience.

Since 2011 General Assembly has graduated more than 40,000 students...

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General Assembly

General Assembly

All classes at this location

This workshop will be hosted online (Livestream) using Zoom and Slack. Registered students will be notified 48 hours in advance of this program with information on how to log in. Registration for this class will close 2 hours prior to class start in order to allow all students ample opportunity to have the technology enabled.

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