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Customer Journey Mapping

  • All levels
  • 18 and older
  • $99
  • Online Class
    , New York, NY
  • 3 hours

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  • $99
  • GA NYC (Remote Online) @ Online Class
    Livestream, New York, NY 00000
  • 3 hours

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Class Description

Description

What you'll learn in this marketing class:

Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea­ catalyzing behaviors. But building a business, product, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey.


This workshop will teach you a multidisciplinary approach to consumer journey mapping research, design, and implementation. Having successfully designed and implemented consumer journey maps for clients like Anthem Blue Cross, Sprint, Target, and Taco Bell, this team of instructors will use real project expertise to equip you with the approach, tools, and knowledge to successfully employ consumer journey mapping in product design, service design, marketing, and business design.


Takeaways

  • Participants of this workshop will learn:
  • Where and how to find the necessary data and research inputs to customer journey maps
  • Proven consumer journey map design methodologies used for major brands and products
  • How to implement consumer journey maps as shown by real business case studies

Preparation

Please bring your laptop to class.


School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Refund Policy

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

Reviews of Classes at General Assembly (2,637)

(4.3-star rating across 2,637 reviews)
  • Customer Journey Mapping

    Reviewed by Derek W. on 9/30/2019
    Instructor is what really made the class. Her tempo/pace and approach to teaching the material was very well received. I would certainly be interested in taking an additional UX course hosted by Mini
  • Customer Journey Mapping

    Reviewed by Joaquin M. on 9/28/2019
    It was a very well put together workshop with a straight forward presentation.
  • Customer Journey Mapping

    Reviewed by Naomi O. on 8/22/2019
    I learned a lot. The instructor presented the information so that it was easily digestible, and there was a lot of group work which put what we learned into action.
  • Customer Journey Mapping

    Reviewed by Maneepan P. on 6/10/2018
    Good case study and hands on.
  • Customer Journey Mapping

    Reviewed by Jay B. on 9/30/2019
  • Customer Journey Mapping

    Reviewed by Velvet D. on 8/8/2019
  • Customer Journey Mapping

    Reviewed by Hannah K. on 2/21/2019
  • Customer Journey Mapping

    Reviewed by PAUL M. on 2/21/2019
See reviews for other classes at General Assembly
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Review Summary by CourseHorse

Students who took classes at Customer Journey Mapping praised the instructor for her teaching style and approach to the material, stating that her tempo and pace were well received. They expressed interest in taking additional courses with her. The workshop itself was highly regarded, with students mentioning that it was well put together and featured a straightforward presentation. One student highlighted that they learned a lot from the experience, as the instructor presented the information in an easily digestible format. Group work was also emphasized, with students mentioning that it allowed them to put what they learned into action. Overall, the class was described as a good case study with a hands-on approach. Quotes: 1. "The instructor presented the information so that it was easily digestible." 2. "I learned a lot." 3. "There was a lot of group work which put what we learned into action."

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Questions & Answers (1)

Get quick answers from CourseHorse and past students.

Question from Andrea
Will this class be offered online virtually?
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi Andrea, at this time this is only offered in a classroom setting. Thank you.
Answer Show answer
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