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Startup Marketing Training NYC

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Learn the essentials of startup marketing in NYC with classes that cover topics like customer acquisition, brand building, and growth hacking.

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Social Media Weekend Bootcamp

General Assembly @ 10 E 21st St, New York, NY

This workshop introduces students to the current social media landscape and explores how it can be used for maximum results (for brands as well as agencies). Participants will leave with a detailed understanding of both the current social media landscape and how to evaluate which tools or social platforms are the best fit for their organization's strategic goals.  Topics to be covered will include: an overview of social media platforms, current...

(2637) Beginner 18 and older

Take Control: Developing a Winning Brand Strategy

General Assembly @ 10 E 21st St, New York, NY

This workshop will explore how users interact with brands online, and how businesses can deliver great content via Twitter and Facebook. Gone are the days when a brand was simply a logo and a catch phrase. Social media is facilitating a two-way dialogue between customers and companies, both large and small. Customers can now interact with and directly shape their favorite brands. Takeaways: Identify how individuals use Facebook and Twitter...

(2637) All levels 18 and older

Introduction to Google Analytics

General Assembly @ 10 E 21st St, New York, NY

Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered participants will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this offering will close 2 hours prior to the session start in order to allow all students ample opportunity...

(2637) Beginner 18 and older
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Digital Marketing For Business Growth

General Assembly @ 10 E 21st St, New York, NY

This workshop will help you improve your ability to generate excellent content to attract target customers, understand what impact your marketing activities are having on your business and optimize your digital marketing strategy for maximum effectiveness and growth. You'll walk away with 2-3 ideas you can immediately put into action and also have an idea of what possibilities are available. Get your bearings in the digital marketing landscape....

(2637) All levels 18 and older

Community Management Workshop

General Assembly @ 10 E 21st St, New York, NY

What does it take to grow a successful community that will benefit your company’s marketing campaigns, customer service, and products? By mastering the fundamentals of community management, you’ll be able to create a culture that enables you to easily convert members into product contributors and evangelists. In this workshop, you’ll learn the tools and strategies that you’ll need to build a great community around your company. You’ll...

(2637) All levels 18 and older

Business Development At Startup:Working With Engineers

General Assembly @ 10 E 21st St, New York, NY

This class is a primer on business development a startup, particularly one with a consumer product and b2b partnerships. Then learn how to see a deal through, from start to finish. Using real case studies from GroupMe’s deal history featuring partnerships with Balanced Payments, Braintree, lululemon, Nike, ESPN, ZOZI, and Underground Eats this class gives you a macro overview of every step involved in the deal-making process, including sourcing,...

(2637) All levels 18 and older

E-commerce Metrics & Customer Acquisition

General Assembly @ 10 E 21st St, New York, NY

Data is king in a digital world. In fact, the most critical differentiator between a successful e-commerce company and a struggling one is data. Having the right kind and knowing how to use it allows for efficient, profitable, and scaled paid acquisition.This class will get you up to speed on how to get the right data, how to measure it, and how to use it for your paid acquisition campaigns, as well as how to optimize those channels including SEM,...

(2637) Intermediate 18 and older
$120

2 sessions

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User Acquisition: A Day Workshop

General Assembly @ 902 Broadway, New York, NY

This workshop will provide an in-depth overview of the latest user acquisition tools and techniques, as well as the guidelines you need to find the right user acquisition tool for your business. You have a great product... but now how do you get people using it? Not everyone experiences the overnight success of turntable.fm, Foursquare, or Facebook. In this intensive day-long workshop, you’ll learn the tools and techniques to effectively grow...

(2637) All levels 18 and older

Social Media Analytics

General Assembly @ 10 E 21st St, New York, NY

Social media channels are an effective (and free) way to engage your audience and grow your business. But if you’re putting in the time and effort to expand your digital footprint, it’s essential to make sure you’re getting the most out of it. By knowing how to keep track of and analyze key metrics, you’ll be able to develop your social media presence into a powerful brand building tool. In this class, you’ll gain an understanding of the...

(2637) All levels 18 and older

User Acquisition Marketing Bootcamp

General Assembly @ 10 E 21st St, New York, NY

User Acquisition Marketing is more than just bringing new people to your product. It’s being able to measure the impact of your efforts to more efficiently grow your base. This workshop serves as a basic introduction to the practice, aimed at giving students an overview of key terminology, concepts, and approaches. Course Outline: ​Introduction to User Acquisition Marketing Describing the potential impact of a user acquisition campaign on...

(2637) All levels 18 and older

Developing Customer Insights

General Assembly @ 902 Broadway, New York, NY

This workshop will show you how to use methods online and off to learn about your customers and apply those insights to your business. Knowing and understanding your audience is a fundamental part of growing your business. Whether you’re in product development, working on an elevator pitch, or launching a marketing strategy, customer insight can be what gives you the edge in a hypercompetitive world of brand recognition. Takeaways Define customer...

(2637) All levels 18 and older

Growing on Twitter: How to Build Communities

General Assembly @ 10 E 21st St, New York, NY

Entrepreneurs, startups, marketers, growth hackers, and social media staff could all benefit from a better understanding of how to enhance their brand using Twitter. In this class, you’ll learn how to build a following on Twitter and find out the best practices for engaging your following. You’ll discover how to tap into Twitter’s social graph and gain insights into your competition, how to identify people by location and interests, and how...

(2637) All levels 18 and older

Social Strategies, Analytics & ROI for Brands

General Assembly @ 902 Broadway, New York, NY

Anyone can tweet, but it takes real skill to optimize your brand’s social media presence to meet your goals. Learn best practices for leveraging Facebook, Twitter, Pinterest, and YouTube effectively, and the reporting tools to compare performance across channels. This class provides you with hands-on training to quickly set up the tools you’ll need to start measuring for success. Don’t let a meager 140 characters limit your reach. Takeaways:...

(2637) All levels 18 and older

Cultivating an Online Community for Your Brand

General Assembly @ 902 Broadway, New York, NY

Social media has been able to break down communication walls and give everyone a digital voice, but what really drives an online community? This class will take you through the planning and strategy process needed to architect and grow your own online community. Attendees will walk away with an understanding of how to define an authentic brand voice and image within a community and how to carry out content planning, selection, segmentation, and...

(2637) All levels 18 and older

Online Advertising Ecosystem

General Assembly @ 902 Broadway, New York, NY

You will learn about web advertising as well as the mobile and tablet space. Come explore the complex world of digital advertising in order to understand the relationship between brands, agencies, networks, exchanges, and all the other players in the digital ad ecosystem. Some of the largest tech companies in the world like Google and Facebook rely solely on online advertising for their revenue, and you too can benefit from the amazing world of...

(2637) All levels 18 and older

Intro to Business Development: The Art of Selling

General Assembly

Learning how to most effectively sell both your product and yourself is a key component in growing a successful business. This four-part workshop series provides a detailed understanding of the sales process, from identifying your audience and making key customer connections, to creating effective presentations and nailing the pitch. Students will come away with valuable sales and networking techniques, as well as a Short Form, Elevator Pitch, and...

(2637) Beginner 18 and older

Interviewing Like a Pro: How to Strike the Right Note

General Assembly @ 10 E 21st St, New York, NY

Interviewing Like a Pro: How to Strike the Right Note When Talking About Yourself Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this class will close 2...

(2637) All levels 18 and older

Blogging for Business

General Assembly @ 10 E 21st St, New York, NY

Blogging provides another platform not just to sell your product and/or create brand awareness but to establish yourself as an informative source in your field.  This course covers the importance of a good title, captivating first and last sentences, and the necessity of proper grammar and interesting writing. The course includes practicing good writing skills and developing a knack for editing. Students will learn an overview of proper writing,...

(2637) All levels 18 and older

Write Emails Your Users Will Actually Read

General Assembly @ 902 Broadway, New York, NY

It's time to stop worrying and learn to love email. Start increasing the open rate of your sent messages with a few simple techniques. You’re responsible for the emails your business sends, but emailing all of your users makes you anxious. It’s time to stop worrying and learn to love email. In this class, you’ll exercise your email demons and learn simple techniques that will make your messages more focused, concise, and effective. By the...

(2637) All levels 18 and older

Introduction to Business Development

General Assembly

In this workshop, you’ll start by learning the basics of business development. Once you’ve got the fundamentals down, you’ll participate in a fun and engaging exercise to reinforce what you’ve learned and deepen your understanding of how deals get done. The class will be split into teams to plan, negotiate, and sign a real-world partnership opportunity between two prospective partners. You’ll close your first deal before you even walk...

(2637) All levels 18 and older
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Reviews for Startup Marketing Training in NYC

Startup Marketing Training in NYC are rated 4.3 stars based on 2,637 verified reviews from actual CourseHorse.com purchasers.

  • Interviewing Like a Pro: How to Strike the Right Note

    Reviewed by Raquel L. on 10/17/2019
    This class really opened my mind. I am sure that I will be more prepare for the next interviews.
  • Introduction to Google Analytics

    Reviewed by Tracy H. on 4/25/2019
    Very informative. Great for beginners. Teachers was awesome!
  • Blogging for Business

    Reviewed by Janet K. on 4/19/2019
    As a new business owner, I needed to fully understand the need to have a blog on my website. Jen Glantz helped me understand the importance of blogging and provided valuable and useful information on how to go about it.
  • Introduction to Google Analytics

    Reviewed by Rosie I. on 9/18/2017
    Loved Quaison and the class was super informative. Made me want to take the days-long bootcamp!
  • Introduction to Google Analytics

    Reviewed by Allie M. on 8/22/2017
    Great class! Quaison really helped us make sense of Google Analytics. His walkthrough of the system and hands on activities were thorough and thoughtful.
  • Social Media Analytics

    Reviewed by Talal A. on 9/22/2016
    Great
  • Social Media Weekend Bootcamp

    Anonymous review on 12/20/2015
    So far, all of my experiences with General Assembly have been wonderful. Chris Gee was an amazing instructor. I would highly recommend taking one of his courses.
  • Introduction to Google Analytics

    Reviewed by Robin A. on 10/28/2015
    The teacher Ed staples was great and took a lot of questions at the end
  • Introduction to Google Analytics

    Anonymous review on 10/23/2015
    The class covered a lot of material, pretty quickly, but it was really informative. Ed really seems to know what he is doing, and is a wonderful teacher.
  • Social Media Weekend Bootcamp

    Reviewed by elizabeth w. on 9/21/2015
    Chris Gee was excellent Lots of energy and used a lot of his work experience to make the class very interesting.

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