Integrated Marketing Communications

at Baruch College - CAPS - Online

Course Details
$665 6 seats left
Start Date:

Wed, Jun 03, 6:15pm - Jul 22, 8:45pm ET (8 sessions)

Price includes a one-time $20 reg. fee
Two make up class will be scheduled by the instructor
Purchase Options
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 10

What you'll learn in this communications course:

Integrated Marketing Communications is designed to ensure that the information received by a customer or potential customer for a product or service is consistent. 

This concept includes simultaneously marketing through many online and offline marketing channels. Online marketing channels include any interactive marketing campaigns or programs, from search engine optimization and submission to pay-per-click, affiliate, e-mail, and banner advertising. Offline marketing channels such as traditional newspaper, magazine, direct mail, public relations, radio, and television are also integrated.

Note: Classroom location listings are also posted outside the CAPS office and the lobby of the 17 Lexington Avenue building.

Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

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Refund Policy
Students MUST submit a detailed written request to withdraw from a course, which CourseHorse will then forward on to the school. The request must state the reason of cancellation.

Refunds or credits are available: Full refund or credit if request to withdraw is made 3 business days before the first class session. 50% refund or credit if request to withdraw is made before the second class session. After the second class session no refunds or credits will be granted.

No refunds or credits will be issued for classes that meet four sessions or fewer. Classes include seminars, intensives and workshops.

All refunds will have a $25 processing fee deducted from the course refund as well as a $20 registration fee ($45 total).

When Baruch College cancels a course, refunds are made automatically. If for any reason the department cancels a session, then a make-up session will be offered.


Students who wish to withdraw from a course must notify the CAPS Office in writing. Failure to complete a course, ceasing to attend class, notifying the instructor of your desire to withdraw, or general dissatisfaction with a course does not constitute a withdrawal and does not entitle you to a refund. Instructors are not permitted OR able to process withdrawals, transfers or refunds.


If a student misses a session, the department unfortunately does not authorize the student to make up that missed session in another section. If the instructor informs the student to visit another section of his class, then that is between the student and the instructor. 
Start Dates (1)
Start Date Time Teacher # Sessions Price
6:15pm - 8:45pm Eastern Time TBD 8 $665
This course consists of multiple sessions, view schedule for sessions.
Wed, Jun 10 6:15pm - 8:45pm Eastern Time TBD
Wed, Jun 17 6:15pm - 8:45pm Eastern Time TBD
Wed, Jun 24 6:15pm - 8:45pm Eastern Time TBD
Wed, Jul 01 6:15pm - 8:45pm Eastern Time TBD
Wed, Jul 08 6:15pm - 8:45pm Eastern Time TBD
Wed, Jul 15 6:15pm - 8:45pm Eastern Time TBD
Wed, Jul 22 6:15pm - 8:45pm Eastern Time TBD

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Questions & Answers (1)

Get quick answers from CourseHorse and past students.

Question from Aakanksha S.
Do I get a certificate after the completion?
Answer from Georgia C. CourseHorse StaffCourseHorse Staff
Hi there! A grade letter is provided after the completion of an individual course. A certificate is provided after the completion of a series of courses listed under that specific certificate program.

Reviews of Classes at Baruch College - CAPS (321)

(321 Reviews)
Integrated Marketing Communications
Reviewed by Anonymous on 4/17/2020
Waste of money
Integrated Marketing Communications
Reviewed by Aline S. on 10/24/2016
I didn't like that in our first day we didn't receive any lecture, only teacher's presentation and commercials... made me feel like I've lost 1 day and USD 200.
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School: Baruch College - CAPS

Baruch College - CAPS

We are now celebrating our 32nd anniversary in providing quality courses, certificates and services to our community. Established in 1978 to serve the New York and international communities with high-quality, professional education and training, Baruch College's Division of Continuing and Professional...

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