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General Assembly
Upcoming Classes in NYC

(4.3-star rating across 2637 reviews)

General Assembly provides the necessary tech skills, career advice, and networking opportunities to prepare individuals for careers in coding, data, or UX design. With courses lasting as little as three months and requiring no previous experience, General Assembly has graduated over 40,000 students worldwide since 2011.

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General Assembly

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Bootstrapping Your First Year

General Assembly @ 10 E 21st St, New York, NY

You’ll learn about free resources, products, and services which will save you money as well as how much you’ll need for essential living expenses. Having a roadmap of your expenses ahead will enable you to build and grow your company or organization without a fatal surprise that ends in “game over.” Most startup founders spend a significant amount of their own money to finance their venture’s first-year operating costs. Startup funds...

(2637) Beginner 18 and older

Public Relations 101

General Assembly @ 10 E 21st St, New York, NY

Whether you’re an entrepreneur, startup, social media or marketing professional, small business, or just looking to up your media skills, this class will help you understand the fundamentals of public relations. You’ll learn what constitutes news and how to extract newsworthy angles and create compelling pitches, as well as when and how to reach out to journalists for optimum chances of getting media coverage for yourself or your business. You’ll...

(2637) All levels 18 and older

The What and Why of APIs

General Assembly @ 10 E 21st St, New York, NY

From Twitter to Facebook to Tumblr to smartphones to ATMs, Application Programming Interfaces (APIs) power our digital lives. In this session, we will discuss the basics of APIs: what they are, how they work, and why they matter. We will look at the APIs that power several popular services such as Foursquare and Instagram, and discuss the ways that businesses like American Express have used these APIs to their advantage. Even if you’ve never...

(2637) All levels 18 and older
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Resume Extravaganza

General Assembly @ 902 Broadway, New York, NY

If you are currently job-hunting, thinking about switching careers, or working on updating your resume, then this is your dream event! Have you ever found yourself wondering if you really need that summary section on your resume? Or if two pages is a bit too long? Honestly, the list of resume dos and don'ts can make you want to scream. That's why General Assembly and The Muse have teamed up to bring you the best resume workshop you will ever be...

(2637) All levels 18 and older

Intro to Digital Marketing

General Assembly @ 10 E 21st St, New York, NY

Step into the world of digital marketing with General Assembly. During our introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll: Break down the components of a digital marketing campaign. Survey today’s digital marketing landscape and its career opportunities. Learn...

(2637) Beginner 18 and older

Detox Your Finances with the Fiscal Femme

General Assembly @ 902 Broadway, New York, NY

Join us at General Assembly for the kick-off of The 30-Day Money Cleanse book tour.  Ashley (a.k.a. the Fiscal Femme) will take everyone through her favorite fun and effective tips for tackling your finances (without giving up the things you love). She'll also be answering your burning money questions. All attendees will receive a copy of Ashley's new book, The 30-Day Money Cleanse.

(2637) All levels 18 and older

Data-Driven Content Strategy

General Assembly @ 10 E 21st St, New York, NY

Content strategists work with marketing, editorial, user experience, and design teams on how to produce the best content for a brand (or independent publisher's) goals, and content strategy is a component of digital strategy that focuses on how, why, where, and when you should create and share content. During this class, you'll get an overview of how content strategy functions in the context of digital and marketing strategy while learning about...

(2637) All levels 18 and older

Get The Message: Intro to Communications Planning

General Assembly @ 10 E 21st St, New York, NY

Communication planning is both art and science: The art of defining a product or services’ target audiences, and the science of uncovering the best messages and communication channels to reach that audience. In this introductory class, you’ll learn strategies and tools that marketers use to define and build a communications plan that supports business objectives and drives results. This class is ideal for product marketing managers, growth hackers,...

(2637) All levels 18 and older

Look Before You Leap: Making The Career Switch

General Assembly @ 10 E 21st St, New York, NY

Are you bored, under-utilised, and suffocated at the office? Have you tried everything short of leaving your job, and still feel miserable? If you've been feeling this way for a while, it's time to make a change. This workshop is for you if you want to apply your strengths and talents to do work that matters to you, whether that means changing careers or taking the leap to self-employment. In this workshop, you'll learn how to overcome common obstacles,...

(2637) All levels 18 and older

Happiness Workshop:Create Your Pleasure,Purpose & Peace

General Assembly @ 902 Broadway, New York, NY

“Happiness Workshop: Find Your Pleasure, Purpose and Peace” is a deeply personal, highly interactive, 3-hour presentation and discussion led by Jim McCarthy. This internationally acclaimed workshop helps you contemplate transitions, your career, legacy, relationships, and purpose. It’s packed with anecdotes, research, exercises and actions for how to be happy — right here, right now. Jim brings his unique perspective — as a Stanford MBA,...

(2637) All levels 18 and older

Public Speaking 101

General Assembly @ 10 E 21st St, New York, NY

The thought of speaking in front of an audience can throw normally calm and confident people into a frenzy. In this workshop, participants will get expert coaching and feedback on ways to strengthen their public speaking skills, from techniques to ease frayed nerves to exercises designed to build confidence and improve focus. We'll the workshop with improvisational games designed to build self-confidence and sharpen listening skills before tackling...

(2637) All levels 18 and older

Developing Customer Insights

General Assembly @ 902 Broadway, New York, NY

This workshop will show you how to use methods online and off to learn about your customers and apply those insights to your business. Knowing and understanding your audience is a fundamental part of growing your business. Whether you’re in product development, working on an elevator pitch, or launching a marketing strategy, customer insight can be what gives you the edge in a hypercompetitive world of brand recognition. Takeaways Define customer...

(2637) All levels 18 and older

Laying it Out: Introduction to 3D Printing

General Assembly @ 10 E 21st St, New York, NY

Additive manufacturing, or as it’s more commonly known, 3D printing, is primed to disrupt all forms of manufacturing — from medical devices to space exploration and more. These days, buying a 3D printer is as easy as going to a hardware store, but acquiring a machine is just the first step toward creating your own custom projects. In this workshop, you’ll learn everything you need to know to get started with 3D printing. You’ll hear how...

(2637) Beginner 18 and older

Startup Music Academy

General Assembly @ 10 E 21st St, New York, NY

Reduce barriers to entry into the music business for start-ups, app developers and entrepreneurs. The coursework provides a clear roadmap to success by offering actionable insights into the core structure, legal framework, content deals, and business models that build a legal, streamlined, and competitive music property.  The Academy is coming back to the Big Apple for the third time since the event's inception. But, don’t be fooled,...

(2637) All levels 18 and older

Intermediate Email Marketing Workshop

General Assembly @ 902 Broadway, New York, NY

It’s easy to think that a great product or service will sell itself, but it’s rarely the case. In this class ideal for startup founders and marketers, you’ll find out how to market your content. You’ll learn how to utilise different types of content to tell a story, increase engagement around your content, and then repurpose your content for different channels to maximise visibility. Takeaways Understand what content marketing is. Create...

(2637) All levels 18 and older

Creating a Real Recruiting Effort at Your Startup

General Assembly @ 10 E 21st St, New York, NY

Students will learn how to create a continuous flow of quality candidates and how to close them when the right candidate comes along. Finding great talent is hard -- whether you're recruiting a developer or a salesperson. But recruiting great talent is what differentiates truly game-changing startups from the rest. A company's success will depend on being able to find and recruit the best people to join its effort, making recruiting the single...

(2637) All levels 18 and older

Using Data for Optimization: An Analytics Primer

General Assembly @ 10 E 21st St, New York, NY

All things digital produce data. It’s up to us to use that data in a smart, effective way. Whether it’s your website, your social media presence, or your app, basic understanding of analytics will help you evolve your digital offering much more quickly. We will cover key analytics concepts and usage, including terms, equations and tools for analysis. We will identify how to use data for testing and optimization. Takeaways You will understand...

(2637) All levels 18 and older

Design(think)-ing Your Future

General Assembly @ 10 E 21st St, New York, NY

What do you want to be when you grow up? We might get older, but this question certainly doesn’t. Put on a designer’s hat for an evening to work on one of the toughest challenges out there – planning your future. Design thinking is a great problem solving technique for hairy problems ‐ ones that we have no set solution for and where the course of action could change mid‐process. It turns out starting a company, systems like education and...

(2637) All levels 18 and older

Recruiting 101 For Start-Ups And Small Businesses

General Assembly @ 10 E 21st St, New York, NY

Finding great talent is hard -- regardless of the role you're looking to fill. But recruiting great talent is what differentiates truly game-changing startups from the rest. A company's success will depend on being able to find and recruit the best people to join its effort, making recruiting the single most important aspect of entrepreneurship. Unfortunately, most startups get it completely wrong--focusing on the useless resources and tactics in...

(2637) Beginner 18 and older

Hustle Smarter: Tactics-Routines to Scale Your Business

General Assembly @ 10 E 21st St, New York, NY

Working as a freelancer, entrepreneur or at a startup, you’re often told to “Hustle Harder” as a way of becoming more successful. For some, this motivation is necessary and useful. However, what if you’re already motivated, and are looking to develop specific processes that will help grow your business? This workshop-style class will help you develop a scalable process aligned with your desired business outcomes. You’ll also discover...

(2637) All levels 18 and older
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