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IESE Business School @ 165 W 57th St, New York, NY
Strategic Marketing: Building Impactful and Integrated Marketing Plans In this comprehensive and highly practical two-day program, you will gain a broad overview of strategic marketing and acquire the tools to devise solid marketing plans from B2C, B2B and non-profit perspectives. The course will examine the core components of successful marketing in a highly practical approach - from designing strategies to connect with your customers, to...
IESE Business School @ 165 W 57th St, New York, NY
Would you like to attend an exciting new concept blended learning program for high potentials? If so, you can register to join a small select group of peer professionals at IESE Business School New York for a test drive of the Driving Leadership Potential program. The interactive fast paced and fun morning will include introductions, a mini-case, and a panel of DLP alumni.
IESE Business School @ 165 W 57th St, New York, NY
Sociologists define mindset as a set of shared beliefs that shape everyday work practices. When a mindset is shared across an organization, it becomes the fundamental pillar of its culture. As digital transformation disrupts entire industries, companies must develop a digital mindset that enables them to anticipate competitive necessities and to adapt quickly and effectively. Be sure to reserve for your spot for a fascinating...
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IESE Business School @ 165 W 57th St, New York, NY
Join us for a Spring Open House session at IESE Business School, New York Campus. Learn about our Executive Education programs, including focused programs on Doing Business Globally, Strategic Marketing, Developing Leadership Competencies, and more.
Creating and Capturing Value Through Artificial Intelligence Artificial intelligence has the power to transform global firms by offering new sources of advantage and innovative business models. At the same time, it unleashes disruption that will determine which players ultimately capture value. Discover its power as a catalyst of innovation, growth and competitive advantage. Benefits Gain a stronger grasp of AI to address and exploit...
The “Doing Business Globally: Leading in a Matrix Organization” program is structured in four days around the following topics: Day 1: Gain a greater understanding of the latest economic trends around the world and their impact on international firms. Assess the complexity inherent in the global marketplace and specific challenges that arise in matrix organizations. Day 2: Evaluate the impact of national culture on business operations and...
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