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Using Data to Drive Strategy

Learn how to transform your decision-making process by harnessing the power of data. Gain the skills to analyze and interpret data sets, make evidence-based decisions, and drive business strategy. Elevate your team to new levels of success with this course from the American Management Association.

  • All levels
  • 21 and older
  • $2,695
  • Live, interactive online classroom
  • 15 hours & 30 minutes over 2 sessions
Using Data to Drive Strategy
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  • $2,695
  • Live, interactive online classroom
  • 15 hours & 30 minutes over 2 sessions
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Class Description

Description

What you'll learn in this data analyst training:

Whether you want to attract new customers, improve products, forecast sales or streamline operations, your decisions are much more effective when you put data to work for you.

What will you get when you use data to drive strategy? Higher revenue, and reliable and consistently predictable business results. Insights that become new ways of doing business. Quick and effective strategies to proactively navigate change. This course is your ticket to shift to a higher gear and elevate you and your team to rise to a new level of success.

Who Should Attend

Non-technical managers who want to take advantage of data as a tool to make evidence-based decisions.

How You Will Benefit

  • Pinpoint key performance indicators to move from analysis to profit
  • Make decisions that are backed up by verifiable data
  • Apply data analytics to reach strategic goals with greater precision
  • Communicate analytic information and complex ideas more effectively
  • Confidently analyze business data and build robust business models
  • Use data to set direction for your own business units and teams
  • Drive business strategy, including forecasting and assessing competitive risks
  • Drive value, improve services and build your competitive edge
  • Incorporate data and technology as a part of how you do business

What You Will Cover

  • Understanding how data is driving strategy
  • Changing and adapting to evolving and emerging trends
  • Getting into the mindset and applying the characteristics of data-driven management
  • Building a team that’s highly curious, pragmatic and open to new ideas
  • Taking a systematic approach to data: framing the question, finding and shaping the data, and selecting the right variables
  • Comprehending data, big data, artificial intelligence and machine learning
  • Choosing the right data to track your key performance metrics and support your decisions
  • Using basic data analysis tools to interpret data sets
  • Extracting business insights using descriptive statistics, predictive analytics and descriptive analytics
  • Building business models and communicating results: decision and forecasting models, performance dashboards
  • Communicating complex analysis and ideas using tools and techniques
  • Framing results that drive decisions
  • Understanding decision-making traps and biases
  • Practicing making data-driven decisions
  • Setting data-driven objectives: prioritizing data, translating data into measurable metrics, selecting KPIs, setting objectives, forecasting, and assessing risks
  • Building a data-driven team: recognizing and overcoming barriers to adopting a data-driven management culture
  • Applying strategies to facilitate personal and organizational change

Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

Refund Policy

For Classroom, Live Online, Express Skills Courses and Webinar programs, you may transfer to a future session, send someone to take your place, or cancel for a 5% fee up to 23 days prior to your program.

If you provide AMA with less than 23 days’ notice, or fail to attend, you will be liable for the entire program fee.

Programs included in AMA On Demand offerings are not eligible for substitution, transfer, cancellation, return, or refund. We appreciate that this is an important investment for you and your company and would like to accommodate your needs the best we can.

Please email us at [email protected]

In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

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American Management Association

The American Management Association, International (AMA) is the global leader in talent development. Founded in 1923, AMA supports the goals of individuals and organizations through a complete range of educational products and services, including instructor-led classroom and virtual seminars, webinars,...

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American Management Association

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