Discover the Best Social Media Marketing Classes in Seattle
Social media marketing is the act of using social media to interact with consumers. This may include promoting a service, informing the public, or building rapport with customers. Businesses rely on social media to spread knowledge about their products and services, which is one of the best marketing moves considering most people are on at least one social media platform. As a result, companies need to hire a social media marketing specialist who knows how to navigate the intricacies and difficulties associated with communicating on social media. For example, these professionals have to consider which social media platform works best when creating a marketing campaign because each platform functions in a different way. In addition, businesses have to pinpoint their target audience and, depending on the desired group, this may change the overall strategy of the marketing campaign. If done correctly, social media marketing can be a driving force for a business's success, so these Marketing Managers are in high demand.
Best Social Media Marketing Classes & Schools in Seattle
Social Media Content Marketing: Blogs and Twitter Noble Desktop – Interactive Online Classroom
Noble Desktop offers a Social Media Content Marketing: Blogs and Twitter course that provides students with the fundamental tools needed to apply effective marketing tactics on Twitter and other blog sites. This is an interactive course that covers the basics of copy-based marketing strategies, content development, and audience engagement. You will also learn how to track your progress and success with the marketing campaign and learn how influential blogging can be. Once you complete the course, you will have the necessary skills to build your brand and reach your business goals.
Prerequisites: There are no specified prerequisites, but having a basic understanding of Instagram is beneficial.
Duration: This course takes place over seven hours.
Cost: $425
Instagram Marketing Bootcamp Noble Desktop – Interactive Online Classroom
The Instagram Marketing Bootcamp by Noble Desktop helps students learn the most effective ways to use the Instagram platform for marketing purposes. You will learn strategies to increase viewership, sales, and followers throughout the workshop. Students will also learn ways to make posts feel more authentic and on-brand with the marketed content. Plus, this course covers ways to get paid on Instagram through creating a business page, setting up paid advertisements, and connecting with a Shopify account.
Prerequisites: No specific prerequisites are stated, but prior knowledge about Instagram may be useful.
Duration: This is a seven-hour course.
Cost: $650
Digital Marketing Course General Assembly – 1218 Third Avenue, 3rd Floor, Seattle, Washington 98101
The Digital Marketing Course at General Assembly is an all-encompassing course that places an emphasis on the tools and strategies designed to network, advertise, and meet demands. This course provides an in-depth and interactive experience by working directly with social media platforms, Search Engine Optimization, Google Analytics, and other functions that lead to a more streamlined experience for both the business and the consumer. Students will complete relevant lessons and participate in in-class discussions. By the end, students will have a remarkable project to add to their portfolio thanks to the hands-on experience received in this course.
Prerequisites: There are no specific prerequisites, but it is required that you have your own laptop. If you already have an account for Google Ad, Facebook Ad Manager, or LinkedIn Campaign Manager, please bring your login information to class.
Duration: This course lasts roughly two months.
Cost: $4,500
Social Media Advertising Shoreline Community College – 16101 Greenwood Avenue North, Shoreline, Washington, 98133
This Social Media Marketing Certificate educates students on effective social media marketing strategies through real-world exercises and practice. Students will develop a social media marketing campaign and work on specific tasks, such as budgeting, analyzing data, and expanding their target audience. In addition, students will learn how to enhance communication between the brand and the consumer through a variety of digital mediums aside from social networking platforms, including websites and blogs. At the end of the course, students will receive a certificate of completion.
Prerequisites: Students must have a placement equivalent to English 101, Business 102, and Business Communications 215.
Duration: 30 Credits
Cost: Washington residents would pay $3,184 for this course. The price varies for non-residents, on-campus residents, and online-only residents.
Seattle Industries That Use Social Media Marketing
Seattle has a thriving economy with a variety of industries to choose employment from. Many of these industries rely on social media marketing to promote their services or inform the public. For example, the healthcare, retail, and transportation industries are thriving in Seattle. With the use of social media marketing, companies within these industries can expand their target audience, improve communication with consumers, and promote their services to the community. Seattle even has many marketing firms that specialize in social media, such as Volume Nine, Fresh Content Society, Socialistics, Bijou Studios, Skille, Blue Yarn Media, and Project Bionic.
Healthcare
The healthcare industry requires social media marketing professionals to properly communicate with the local community. For instance, hospital Marketing Managers may utilize social media platforms to educate the surrounding area about recent outbreaks of disease or illness or diffuse fear based on misinformation. Social media pages associated with healthcare institutions may also include the promotion of vital new services or exceptional employees. Overall, the role of a marketing expert in the healthcare setting is to provide the community with a hub for information and reassurance. This is an in-demand career path in Seattle due to the plethora of healthcare institutions that require marketing experts, such as hospitals, insurance agencies, and health departments. Some healthcare organizations in the Seattle area that use social media marketing are Pacific Medical Centers, Healthcare Marketing Group LLC, Providence Health and Service, Brook Health, DexCare, Clarity Quest Marketing, Virta Health, Cambia Health Solutions, IMS Health, and LifeStance Health.
Retail
Now that the modern-day consumer is able to purchase items with the push of a button, an engaging social media presence has become even more necessary for a business to maintain. Retail includes a wide range of stores that sell a variety of products. For example, large department stores that sell clothing and home decor are included in the retail industry. However, smaller specialty stores that focus on one specific product, such as homemade soap, are also retailers. In particular, Seattle has a thriving retail industry with both nationwide and local retailers to explore. As a result, social media marketing is useful for businesses to inform the public about new products, services, and promotional discounts. There are many retailers in the Seattle area that employ social media marketing specialists. Some include Skai, Brooks Running, Furla, Starbucks, Square, The Pokémon Company International, Paula’s Choice Skincare, Summit Retail Solutions, REI, Chewy, Apex Sales and Marketing, and Amazon.
Transportation
The transportation industry is booming in Seattle due to its high population and proximity to the ocean. This includes all facets of transportation by either automotive, air, waterway, or rail. Because citizens rely on the transportation industry to move from one place to another, this sector must have clear and precise marketing strategies. For instance, an airline may update its social media page with enticing photos that inspire travel. Or, public transportation services may post many important announcements on their page, which can increase views and promote a greater following. Transportation agencies that hire social media marketing professionals are Sound Transit, Lynden Logistics Inc., Kelly Services, Amazon, Hertz, David Evans and Associates, the University of Washington, Casino, Freight All Kinds LLC, and the Transportation Security Administration.
Social Media Marketing Jobs & Salaries in Seattle
Marketing experts who specialize in social media are among the most highly sought-after employees. In Seattle, there are roughly 6,910 individuals employed in this field. This area is one of the best places to find employment as a Marketing Manager. The annual mean wage is $171,000, or $82.15 per hour.