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Fundamentals of Strategic Planning

Gain a comprehensive understanding of strategic planning and how it impacts organizational success. This course will provide you with key concepts and strategies used by senior management, allowing you to contribute to your organization's strategic direction and support its growth. Perfect for managers and supervisors looking to expand their strategic planning skills.

  • All levels
  • 21 and older
  • $2,695
  • 2345 Crystal Dr , Arlington, VA
  • 15 hours over 2 sessions
Fundamentals of Strategic Planning

Start Dates (1)

  • $2,695
  • AMA Washington Area Center @ 2345 Crystal Dr Suite 200, Arlington, VA 22202
  • 15 hours over 2 sessions
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  • Thu, Aug 22 at 9:00am - 4:30pm
  • Fri, Aug 23 at 9:00am - 4:30pm
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Class Description

Description

What you'll learn in this strategy training:

Improve your knowledge of strategic planning to understand what senior management is thinking and why—and increase your value to your organization!

Who Should Attend:

Managers and supervisors who want to expand their strategic planning skills and management perspective…and anyone who must communicate with managers and leaders involved in the creation and implementation of strategy.

Here’s an overview of strategic planning for those not directly involved in the planning process, but who want to understand the impact of strategy on their work and their organization’s success. Gain a perspective and vocabulary for strategic planning to help you actively and constructively support your firm’s strategic direction.


How will you benefit:

  • Understand what strategy and strategic planning mean to an organization
  • Learn key concepts and the language used by those involved in strategic planning
  • Discover various approaches companies use to develop strategy
  • Find out how strategy moves from concept through implementation to realization
  • Recognize techniques companies use to assess their current and future environments
  • Identify specific ways you can contribute to your organization’s strategic success

What you will cover:

  • What strategy and strategic planning really mean
  • How strategy creates value for customers and stakeholders
  • How companies develop strategy: seven strategic planning processes
  • The strategic planning process in action: five stages of a classic approach
  • Assessing the environments
  • Three Ds of strategy: discussion, decision, development
  • Implementing strategy: how strategy cascades through the organization

Outline:

Learning Objectives

  • Define Strategic Planning and Strategy
  • Articulate Five Essential Strategy Decisions That Drive Strategy Formation and Implementation in an Organization
  • Describe How Strategy Cascades Throughout an Organization
  • Link Your Specific Role to the Organizational Strategy and to the Actions Required to Implement the Strategic Plan
  • What Is Strategic Planning?

Define Strategic Planning and Strategy

  • Identify Five Key Questions for Organizational Success
  • Recognize a Generic Process for Strategy Formation
  • Determine Key Stakeholders
  • Describe How Strategy Permeates the Organization
  • Why Organizations Create Strategy

Recognize the Grand Design Within the Organization

  • Explain the Significance of the Environments Affecting the Organization
  • Discuss Growth and Profit Strategies
  • Describe Various Market Segmentations
  • Identify How Organizations Create Value for Their Customers and Stakeholders
  • Express How an Organization Decides It Value Proposition
  • State Why It Is Important to Link Your Actions to Strategy
  • The Strategic Planning Process in Action

Identify the Five Stages of a Classic Strategic Planning Framework

  • Describe How Strategy Works in an Organization
  • Articulate the Highlights and Time Requirements of the Process
  • Recognize Your Role in Your Organization’s Strategic Plans
  • Assessing the Environment

Identify Strategic Patterns in the Environment

  • Explain and Anticipate Patterns
  • Express Why Assessing the Environment Is Important
  • Describe Six Tools/Techniques for Conducting External and Internal Assessments
  • Three Ds of Strategy—Discussions, Decisions and Development

Review Key Stages of the Strategic Planning Process

  • Describe How SWOTs, Core Competencies and Critical Success Factors Are Incorporated into the Strategic Discussions
  • Appreciate the Rationale Behind Strategic Decisions
  • Implementing and Reviewing Strategy

Discuss Strategic Alignment and What It Means to an Organization

  • Identify the Ways an Organization Creates Strategic Alignment
  • Develop a Series of Questions to Facilitate Strategic Conversations
  • Recognize Accountability Systems
  • Identify Reward and Recognition Incentives for Success
  • Express Why, When and How Often Strategy Should Be Reviewed
  • Alternative Approaches to Create Strategy

Identify Seven Strategic Planning Approaches

  • Discuss Which Approach Would Best Fit Your Organization
  • Download Extended Seminar Outline PDF

Refund Policy

For Classroom, Live Online, Express Skills Courses and Webinar programs, you may transfer to a future session, send someone to take your place, or cancel for a 5% fee up to 23 days prior to your program.

If you provide AMA with less than 23 days’ notice, or fail to attend, you will be liable for the entire program fee.

Programs included in AMA On Demand offerings are not eligible for substitution, transfer, cancellation, return, or refund. We appreciate that this is an important investment for you and your company and would like to accommodate your needs the best we can.

Please email us at [email protected]

In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

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