Content Strategy 101

at General Assembly - Penn Quarter

Course Details
$55 8 seats
Start Date:

Mon, Dec 16, 6:30pm - 8:30pm

Next start dates (1)

Penn Quarter
509 7th St NW 3rd Fl
At E St NW
Washington, District of Columbia 20004
A computer will not be provided.
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Class Level: Beginner
Age Requirements: 18 and older
Average Class Size: 20
Teacher: Kelly Aratoon

What you'll learn in this digital marketing course:

There are tons of sites and apps begging for your attention, but how many effectively communicate and easily display the information you're seeking? The ones that work likely had a content strategist leading the way.

Digital content strategists work with editorial, user experience, strategy, copywriting and design teams to create content that reflects a company's goals.

In this workshop, you'll learn the basics of content strategy in the context of digital strategy and content marketing. We'll dive into different content types, idea generation, success metrics and more to make sure you know how to create impactful messaging.

  • Explore tools and trends in content strategy and content marketing
  • Understand how to craft great content for different target audiences
  • Learn how to build a strategic editorial calendar and tactics to generate new content ideas
  • Understand how to measure the success of your content
Prereqs & Preparation
This workshop is great for anyone with a background or interest in digital media.

What to bring to class: Please bring a laptop!

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


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Start Dates (2)
Start Date Time Teacher # Sessions Price
8:30am - 10:30am Kelly Aratoon 1 $55
6:30pm - 8:30pm Kelly Aratoon 1 $55

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Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi there! Students will receive a certificate of completion after completing the course. Thanks.

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School: General Assembly

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

What began as a co-working space in...

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