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Marketing Classes Washington, D.C.

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Learn the fundamentals of digital marketing and social media advertising in Washington, D.C., and discover how to effectively create and implement marketing strategies for businesses in the modern digital landscape.

3 classes have spots left

Digital Marketing: Key Concepts and Metrics

General Assembly

The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital, from retailers to brands and agencies. This class covers the fundamentals of digital marketing, and introduces you to the key channels, concepts and metrics. Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world. Takeaways Overview of digital...

(2637) Beginner 18 and older

Business Analysis Introduction

Learning Tree International

Full Course Title: Business Analysis Introduction: Defining Successful Projects This training course delivers an end-to-end business analysis process, incorporating industry best practices from IIBA®, BCS, and Project Management. You will improve your analytical competencies and learn to apply a core business analysis framework — from initiation, through requirements gathering and stakeholder management, to making a business case, delivering...

Beginner 18 and older
No upcoming schedules

Developing User Requirements: Key to Project Success

Learning Tree International

Learn to enhance your requirements development process — from planning the project, through conducting elicitation meetings and writing well-formed user requirements, to validating the requirements and managing changes to them. In this user requirements training course, you develop the skills for getting the right information from your stakeholders at the beginning and avoid wasting resources later. You Will Learn How To: Write well-formed,...

All levels 18 and older
No upcoming schedules
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Explore Digital Marketing Private Group Events

Explore private group events and team building activities ranging from cooking to art, escape rooms, trivia, and more

Explore Digital Marketing Private Group Events
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Introduction to Data Science, Machine Learning & AI

Learning Tree International @ 13650 Dulles Technology Dr, Herndon, VA

Become a skilled data scientist in this comprehensive course, where you'll learn the foundational skills and techniques needed to succeed in the fields of data science, machine learning, and AI using Python. From exploring the role of a data scientist to applying machine learning algorithms and building recommendation engines, you'll gain hands-on experience and develop a deep understanding of the data science process. Join us and unlock the potential of data-driven decision-making.

Beginner 18 and older
No upcoming schedules
$3,190

5 sessions

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Content Strategy 101

General Assembly @ GA Washington D.C. (Remote Online), Washington, DC

There are zillions of sites and apps begging for your attention--but how many effectively communicate and easily display the information you're seeking? The ones that work likely had a content strategist leading the way. Digital content strategists work with editorial, user experience, strategy, copywriting and design teams to create content that reflects a company or publisher’s business goals. Learn the basics of content strategy in the context...

(2637) Beginner 18 and older

Email Marketing Essentials

General Assembly @ 509 7th St NW, Washington, DC

Email is one of the highest performing digital marketing channels, requiring its own unique set of content, marketing, and design considerations. However, with the tens of hundreds of emails people receive every day, you must learn how to distinguish your email from the rest.  In this session, you’ll learn how to develop and drive email strategy, best practices and principles for getting users to take action, simple strategies and A/B tests...

(2637) All levels 18 and older

Creating Dashboards with SharePoint

Learning Tree International @ 75-25 Juniper Blvd S, New York, NY

Business Intelligence (BI) is the process of exposing enterprise data that enables management to make informed business decisions. In this training course, you gain the knowledge and skills to leverage built-in SharePoint BI capabilities, and build reporting dashboards in SharePoint Server — allowing your organization to implement and visualize enterprise data. You Will Learn How To: Present business insight from a variety of reports and data...

Intermediate 18 and older
No upcoming schedules
$189

7 sessions

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Business Metrics Fundamentals

General Assembly

Whether you’re a CEO, CFO, COO, product manager, investor, or marketer, having a strong grasp of analytics and metrics is an essential tool to have at your disposal. In this class, you’ll learn how to use the right analytics to grow your business, motivate your team, and communicate a coherent story to stakeholders using hard numbers.  You’ll learn about revenue modeling, analytics tool evaluations, ROI-based business case creation and...

(2637) All levels 18 and older

Digital Transformation Essentials (DPBoK™ standard)

EA Principals, Inc.

Digital Transformation Essentials (Based on the DPBoK™ standard course can help: Those who require an introduction and basic understanding of the Digital Practitioner Body of Knowledge™ (also known as the DPBoK™) Individuals and organizations of any size who wish to create and manage product offerings with an increasing digital component, or lead their organization through Digital  and Agile Transformation  The target audience for...

Beginner 18 and older
No upcoming schedules

Facebook Advertising for the Win

General Assembly @ GA Washington D.C. (Remote Online), Washington, DC

Facebook is a juggernaut with over 2.41 billion monthly active users in 2019. In this workshop, you will get insights and practical lessons from the field and you’ll learn how to make the most of Facebook advertising. We’ll focus on highly specific hacks that will help you cut through the noise and acquire new users to grow your business.  From the anatomy of a high-converting ad to optimization tips to suggested resources, you’ll come...

(2637) All levels 18 and older

Brand Storytelling: Creating a Powerful Story

General Assembly @ GA Washington D.C. (Remote Online), Washington, DC

Brand Storytelling: Creating a Powerful Story that Inspires Traditional marketing is dead. Consumers today are highly skeptical of corporate-style disruption advertising. In the age of Instagram and direct-to-consumer commerce, you build a brand by building a following first. But how do you rise above the noise to attract these passionate fans? Start with a great story. A brand story with the right emotional appeal can transform a casual customer...

(2637) All levels 18 and older

Digital Marketing Bootcamp (Online)

General Assembly

Our industry-leading campus Bootcamp is coming to you! Spend a full day learning how to develop a data-driven campaign that grabs consumers’ attention and boost sales. All online, from wherever you are. Today, all marketing is digital marketing—and digital marketing changes fast. Specifically created for professionals who want a deeper understanding of everything digital marketing can encompass, this activity-driven class will teach you how...

(2637) All levels 18 and older

Lean Marketing for Startups and Small Businesses

General Assembly

If you're a startup or small business, you're likely time-poor and resource constrained, so on top of growing your business and acquiring users and customers, how do you also market your company brilliantly? If you want to reduce your marketing mistakes and increase your successes—this is the class for you. Packed with practical tips on how to fast track your business growth through proven lean marketing strategies, this 3-hour session will help...

(2637) All levels 18 and older

How to Start or Grow Your Consulting Business

General Assembly

Starting or growing your consulting business is challenging, but it doesn't have to be confusing. During this interactive workshop, you’ll learn how to apply the 5 Pillars of Consulting Success to your business. It doesn't matter if you haven’t started, or have been consulting for years, this class is all about how you can package and price the services you provide, and how to attract your audience in a way that doesn't feel salesy or desperate....

(2637) All levels 18 and older

Personal Branding for Entrepreneurs & Consultants

General Assembly @ GA Washington D.C. (Remote Online), Washington, DC

Most of us have heard this quote from Simon Sinek, but as a busy entrepreneur it can be challenging to consistently demonstrate your “Why” through the content you create and how you present yourself online. Defining your Personal Brand is the key to attracting the right prospects and business partners. As the Business Development Expert-in-Residence at Entrepreneur magazine I’ve been able to interview some of the most successful consultants...

(2637) All levels 18 and older

Social Media Monitoring & Analytics: How, What, & Why

General Assembly @ GA Washington D.C. (Remote Online), Washington, DC

Understanding metrics, stats and social analytics is key to creating, monitoring and adjusting social strategy and goals. With this in mind, digital marketers must know what they are looking for, which stats impact their previously set goals and how they can use analytics to fine-tune their content, engage with users and enhance their social presence. This class will cover the basics of understanding social metrics, their importance and how to use...

(2637) All levels 18 and older
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