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This class isn't on the schedule at the moment, but save it to your Wish List to find out when it comes back!
General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.
What began as a co-working space in...
This school has been carefully vetted by CourseHorse and is a verified DC educator.
Google Analytics is an incredibly robust, free tool for measuring web traffic data. In this workshop, you’ll get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business. Starting with basic terminology and key metrics, you’ll build a foundation of knowledge before diving deeper...
Thursday Sep 5th, 6:30pm - 9:30pm
Google Analytics is the most used web analytics tool in the world. Are you harnessing its power? Understanding how Google Analytics works–beyond the basic features–gives you the ability to unlock powerful insights. In this bootcamp, we'll explore how to set concrete KPIs and track success through Google Analytics. We'll then dive into how to setup...
Saturday Aug 31st, 10am - 5pm
In today's technologically connected society, people have access to information almost everywhere they go on a variety of devices. All strong marketing campaigns should incorporate some form of search engine advertising. Google AdWords™ (now Google Ads) is a search engine advertising tool that allows individuals and organizations to advertise on...
Monday Sep 16th, 10am - 5pm(3 sessions)
This two-day workshop is designed for anyone looking to review their Google Analytics activity and take it to an advanced level. Full guidance is offered on key foundational elements, before moving on to advanced tools and techniques to deliver the highest levels of actionable insight. Workshop program Join this intensive two-day workshop to take...
Monday Sep 23rd, 9:30am - 5pm(2 sessions)
This course covers Google Analytics’ current features, paying special attention to new metrics, support such as Intelligence Questions, and the new Global Site Tag tracking code. The updated course discusses the characteristics of the new code as well as the code's impact on page and link tracking, Ecommerce reporting, and event creation and transmission...
Wednesday Oct 16th, 10am - 5pm(3 sessions)
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