Product Management

at General Assembly - Penn Quarter

(2104)
Course Details
Price:
$3,950 8 seats
Start Date:

Wed, Sep 04, 6:30pm - Nov 13, 8:30pm (20 sessions)

Location:
Penn Quarter
509 7th St NW 3rd Fl
At E St NW
Washington, District of Columbia 20004
(Map)
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Important:
No class on Nov 11
Purchase Options
Description
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 20

What you'll learn in this product management training:

This is a part time course.

In this course, students will learn to navigate the product cycle, from evaluating users and managing a roadmap to creating an MVP and developing metrics.


Unit 1: Product Management Fundamentals

Introduction to Product Management
  • Define the multiple roles & responsibilities of a Product Manager
  • Understand how customer needs translate into features of a product
  • Identify the underlying risks and assumptions associated with new features
The Product Development Process
  • Understand each phase of a product life cycle, and the development stages needed to develop them
  • Identify the different methods of developing a product
Unit 2: Getting to Product/Market Fit

Customer Development 
  • Identify a company's target customers
  • Conduct effective customer interviews and site visits
  • Understand the user's needs and current ways of working 
Testing & Validating/Minimum Viable Product 
  • Determine if an idea has product/market fit
  • Explain the purpose and process of building an MVP
  • Evolve an MVP to reach product/market fit
Business Model Design 
  • Describe the components of a business model canvas and how they relate to each other
  • Differentiate between types of business models
  • Develop a business model around a new product idea
Market Research 
  • Develop a competitive analysis of a feature or business
  • Identify key differentiation between competitive offerings
  • Utilize estimation and research in order to determine the opportunity size of a given product or feature
Unit 3: UX Design

Personas & Empathy Maps 
  • Synthesize findings from customer interviews into user personas
  • Use empathy maps to better understand the feelings and needs of customers
  • Distinguish how teams inside a company use personas and empathy maps differently
Features & User Stories 
  • Translate customer needs into product features
  • Comprehend how to create user stories in order to communicate user's needs with other stakeholders
  • Learn how to effectively prioritize features
Wireframing & Storyboarding 
  • Understand how to create wireframes in order to test ideas and identify potential problems before time is committed to developing the final product
  • Become familiar with different methods of wireframing, including sketch, lo-fi, and hi-fi
  • Understand how to create storyboards in order to communicate context, user flows, and interactions
Mid-Course Presentation 
  • Present progress of projects and receive instructor and peer feedback
Unit 4: Business Fundamentals

Metrics 
  • Use the best metrics and KPIs to track a variety of subjects
  • Identify tools to measure metrics
  • Understand the concept of the customer conversion funnel
Pricing & Financial Modeling 
  • Build a working financial model for a given audience
  • Describe different pricing approaches for a new product
  • Forecast demand and revenue for a new product
Unit 5: Communicating with Stakeholders

Flexible Session 
  • Focus on a topic selected by the instructor in order to provide deeper insight into a specific area of Product Management
Technology for Product Managers 
  • Define what a tech stack is in the context of web applications, and identify associated technologies
  • Articulate the business and technical implications of adding, removing or postponing product features
  • Identify best practices for developing digital products with your technology team
Product Roadmap 
  • Identify and define three distinct phases along a product's timeline: pre-launch, pre-market fit, and post-market fit
  • Build a product roadmap
Project Management & Product Specs 
  • Describe the Agile framework, and why it is important to development processes
  • Understand how developers estimate task size
  • Use different tools to track tasks and time
Presenting Your Product 
  • Describe what makes a presentation effective, and how structure is used to impact the audience experience
  • Employ practical techniques, processes, and communication styles to pitch your idea to stakeholders more effectively
Unit 6: Presentations & Next Steps

Final Presentations 
  • Gain feedback from peers, instructor, and guest panelists that will identify strengths and areas for improvement
Moving Forward on Your PM Path 
  • Understand the realities of the Product Management job market
  • Understand job options across organizational types and career paths
  • Access resources and tools for continued learning
School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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Start Dates (1)
Start Date Time Teacher # Sessions Price
6:30pm - 8:30pm B Presley, S Pagliero, C Porte V Srivastava, C Blevins, C Bradley 20 $3,950
This course consists of multiple sessions, view schedule for sessions.
Mon, Sep 09 6:30pm - 8:30pm B Presley, S Pagliero, C Porte V Srivastava, C Blevins, C Bradley
Wed, Sep 11 6:30pm - 8:30pm B Presley, S Pagliero, C Porte V Srivastava, C Blevins, C Bradley
Mon, Sep 16 6:30pm - 8:30pm B Presley, S Pagliero, C Porte V Srivastava, C Blevins, C Bradley
Wed, Sep 18 6:30pm - 8:30pm B Presley, S Pagliero, C Porte V Srivastava, C Blevins, C Bradley
Mon, Sep 23 6:30pm - 8:30pm B Presley, S Pagliero, C Porte V Srivastava, C Blevins, C Bradley
Wed, Sep 25 6:30pm - 8:30pm B Presley, S Pagliero, C Porte V Srivastava, C Blevins, C Bradley
Mon, Sep 30 6:30pm - 8:30pm B Presley, S Pagliero, C Porte V Srivastava, C Blevins, C Bradley
Wed, Oct 02 6:30pm - 8:30pm B Presley, S Pagliero, C Porte V Srivastava, C Blevins, C Bradley
Mon, Oct 07 6:30pm - 8:30pm B Presley, S Pagliero, C Porte V Srivastava, C Blevins, C Bradley
Wed, Oct 09 6:30pm - 8:30pm B Presley, S Pagliero, C Porte V Srivastava, C Blevins, C Bradley
Mon, Oct 14 6:30pm - 8:30pm B Presley, S Pagliero, C Porte V Srivastava, C Blevins, C Bradley
Wed, Oct 16 6:30pm - 8:30pm B Presley, S Pagliero, C Porte V Srivastava, C Blevins, C Bradley
Mon, Oct 21 6:30pm - 8:30pm B Presley, S Pagliero, C Porte V Srivastava, C Blevins, C Bradley
Wed, Oct 23 6:30pm - 8:30pm B Presley, S Pagliero, C Porte V Srivastava, C Blevins, C Bradley
Mon, Oct 28 6:30pm - 8:30pm B Presley, S Pagliero, C Porte V Srivastava, C Blevins, C Bradley
Wed, Oct 30 6:30pm - 8:30pm B Presley, S Pagliero, C Porte V Srivastava, C Blevins, C Bradley
Mon, Nov 04 6:30pm - 8:30pm B Presley, S Pagliero, C Porte V Srivastava, C Blevins, C Bradley
Wed, Nov 06 6:30pm - 8:30pm B Presley, S Pagliero, C Porte V Srivastava, C Blevins, C Bradley
Wed, Nov 13 6:30pm - 8:30pm B Presley, S Pagliero, C Porte V Srivastava, C Blevins, C Bradley

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