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General Assembly @ 1133 15th St NW, Washington, DC
Have you heard about the importance of digital marketing skills but don’t know how to get started? Are you running digital marketing campaigns but want to learn how other digital marketers plan and execute measurable strategies? In this hands-on bootcamp, you’ll gain an overview of key concepts, learning new ways to promote your business and connect with customers as a digital marketer. Discover how to build and execute a digital marketing...
General Assembly @ 509 7th St NW, Washington, DC
Learn how to rank your website at the top of search engines, like Google. Search Engine Optimization (SEO) is more important than ever if you're interested in driving targeted traffic to your website. In this half-day bootcamp, you’ll learn why your website needs SEO, the most important things you need to be doing to improve your SEO and online visibility, the basics of how to do those things, and what the future holds for SEO. Whether you already...
General Assembly @ GA Washington D.C. (Remote Online), Washington, DC
Understanding metrics, stats and social analytics is key to creating, monitoring and adjusting social strategy and goals. With this in mind, digital marketers must know what they are looking for, which stats impact their previously set goals and how they can use analytics to fine-tune their content, engage with users and enhance their social presence. This class will cover the basics of understanding social metrics, their importance and how to use...
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General Assembly @ GA Washington D.C. (Remote Online), Washington, DC
There are zillions of sites and apps begging for your attention--but how many effectively communicate and easily display the information you're seeking? The ones that work likely had a content strategist leading the way. Digital content strategists work with editorial, user experience, strategy, copywriting and design teams to create content that reflects a company or publisher’s business goals. Learn the basics of content strategy in the context...
General Assembly @ GA Washington D.C. (Remote Online), Washington, DC
This 3-hr crash workshop will walk you through the strategy, campaign build, and optimization skills you need to get started with Google AdWords - the world's most powerful and effective advertising platform. By the end of the class you will have identified business goals and high intent keywords, set up you own campaign, played around with the Adwords platform, used best practices to optimize ads for ROI, and examined targeting methods. No experience...
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