Behind every effective marketing campaign is a finely tuned message. The Accidental Marketer is designed for small business owners and non-profit managers looking to sharpen and leverage their organizational messages to attract customers, donors, and brand ambassadors.
In an effort to raise capital and build a customer base, many startups, small businesses and non-profits inadvertently create a tangle of messages. At a certain point fractured messaging will impede growth. In this workshop, you will learn how to identify your core message and leverage it across your marketing materials, social media, and outreach.