Communication Strategies for Experienced Leaders

Through strategic and intentional leadership communication, drive organizational action at all levels and shape the thinking of even the most demanding executives, clients, and key stakeholders.

You have already established yourself as an accomplished leader and communicator. Today, you need to expand your sphere of influence, tackle more complex challenges, and drive transformational improvements in business performance. Mastery of advanced leadership communication skills and the flexibility to apply them in dynamic environments are requirements for continued success.

Who Should Attend

This program is designed for senior leaders who are committed to deepening their leadership communication capabilities in order to achieve higher levels of success and impact within their organizations.

How You Will Benefit:

• Unlock advanced leadership communication strategies that maximize business impact and strengthen your leadership presence
• Apply proven techniques for persuading colleagues at your level, supervisors, reports, clients, and key audiences
• Strengthen your effectiveness in your most pressing challenges, from communicating difficult information to energizing team performance
• Communicate with poise and assurance across contexts, from brief informal discussions to formal presentations and strategic proposals
• Leverage contemporary digital and electronic communication platforms to their fullest potential
• Construct compelling messages that resonate emotionally and intellectually: messages that are concise, clear, robust, credible, tailored to your specific audience, and catalyze rapid action

What You Will Cover:

• Persuading teams, customers, collaborators, and key stakeholders through your communication, reaching both internal and external audiences
• Building the foundation of trust, authority, connection, and strong working relationships necessary for delivering superior organizational performance
• Creating alignment, unity, commitment, and strong team ownership
• Structuring and presenting your core message for the greatest persuasive impact
• Removing communication obstacles in any context or situation
• Managing all dimensions of your message: content and language, verbal delivery, visual components and the signals you send nonverbally
• Selecting the optimal channels and approaches for delivering your message
• Optimizing your use of modern digital and electronic communication tools
• Communicating with grace and effectiveness in unplanned or time-sensitive situations

Outline

Learning Objectives

Our Framework: The Five Imperatives of Advanced Leadership Communication

• Outline the Leadership Communication Model
• Explain the Five Imperatives of Advanced Leadership Communication
• Establish the Learning Outcomes, Focus, Methods, and Operating Principles for This Program

Prepare Carefully

• Structure Your Thoughts Using Mind-Mapping Techniques
• Define Your Message Outcomes Using a Results Matrix
• Shape Your Message to Resonate with Your Target Audience
• Select the Most Effective Channels for Your Message
• Refine Your Message Using the KISSSS Principle

Earn Credibility

• Recognize the Key Elements That Make a Leader Credible
• Exhibit Genuine Care, Integrity, and Skill in Difficult Situations While Selecting Appropriate Communication Methods
• Build and Reinforce Your Credibility as a Persuasive Leader

Win Hearts and Minds

• Build a Logical and Compelling Argument to Persuade
• Build a Message That Resonates Intellectually and Emotionally
• Transform a Message from Challenging to Constructive
• Customize Your Message to Align with Your Audience's Priorities, Concerns, and Communication Preferences

Build Consensus, Commitment, and Cooperation

• Develop Messages That Support Successful Transformation Initiatives
• Apply Methods for Creating Shared Agreement and Anticipating Pushback
• Explain Approaches to Obtain Ownership and Support Through Transformational Challenges

Get Results: Overcome Obstacles and Resistance

• Outline and Practice How to Address Pushback and Opposition
• Outline and Practice How to Navigate Disagreement
• Outline and Practice How to Resolve a Contentious Dispute