This self-paced course takes you deep into the fast-moving world of content marketing, covering the essential strategies for creating, promoting, and measuring content that actually strengthens your brand and drives engagement. Through practical lessons and expert insights, you'll develop a solid understanding of content curation and best practices, and learn how to use content creation to effectively reach and grow your target audience.
The course also gets into the strategic side of things, walking you through the solutions and approaches that make content marketing work. By the end, you'll know how to build a plan to promote, track, and optimize your content so it's consistently delivering results for your brand.
What You Will Learn
- Learn about strategies and solutions for content marketing
- Develop an understanding of content curation and best practices
- Create a plan to promote, track, and optimize your content
Course Outline
Content Marketing
Introduction to Content Marketing
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What is content marketing
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The Role of content marketing
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Planning your content strategy
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Creating a content calendar
Content Creation
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The different types of content
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Mapping content to buying stages
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Utilizing content curation
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Content creation best practices
Content Promotion
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Content promotion best practices
Content Measurement
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Why you need to promote your content
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Where to promote your content
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Creating a content promotion plan
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How to measure the success of your content marketing
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KPIs for content marketing
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Identifying opportunities to maximize results
This course is available for 30 days. You can choose when to start your access period. Once you activate, you will have 30 days to complete it (access the course materials, quizzes, projects and videos). You may request one extension of seven (7) days. Other extension requests will be evaluated on a case-by-case basis. Videos are not downloadable.
