Google Ads Bootcamp Online (Self-Paced)

This bootcamp covers paid search from the ground up. You start with how the Google Ads auction actually works, because bidding decisions make little sense until you understand what determines placement and cost. From there you set up and structure an account properly, develop keyword strategy, and use match types deliberately to control who sees an ad rather than paying for irrelevant clicks.

The course then covers writing ads that convert and the landing page practices that keep a click from being wasted, along with bidding strategies, automation, and budget management. Conversion and call tracking receive close attention, since a campaign that cannot be measured cannot be improved. You also work through Display campaigns, audience targeting, and remarketing, finishing able to launch and manage campaigns that produce a return rather than simply spending a budget.

What You Will Learn

• Understand how the Google Ads auction determines placement and cost
• Set up and structure a Google Ads account correctly
• Develop keyword strategy and use match types to control reach
• Write ads that convert and build effective landing pages
• Choose bidding strategies and manage budgets
• Set up call and conversion tracking
• Run Display campaigns with audience targeting
• Build remarketing campaigns and apply automation