Business Training in Washington, DC

The Applied Business Architecture training course provides you with the knowledge and understanding of Business Modeling, Business Capabilities, TOGAF® Business Scenarios, Information Mapping, and Value Streams. The course also teaches you how to apply them in the development of a Business Architecture based on the TOGAF Standard, Version 9.2. Accredited...

Have you heard about the importance of digital marketing skills but don’t know how to get started? Are you running digital marketing campaigns but want to learn how other digital marketers plan and execute measurable strategies? In this hands-on bootcamp, you’ll gain an overview of key concepts, learning new ways to promote your business and...

This is a part time course.  Unit 1: Digital Marketing Framework & Strategy Business & Customer Strategy Define the core components of a business (value proposition, business model, customer). Explain your business model and write an elevator pitch. Define Digital Marketing, explore its evolution and the current landscape. Define...

When people think of social media, they often jump right into thinking about the tools, such as Facebook, Twitter and blogs. To be truly effective and efficient with your resources, you need a plan or roadmap to guide you through making the best decisions for you and your organization.  Who Should Attend:  Business owner or marketing managers...

Diversity, equity and inclusion is not apart from but a part of all of our jobs. It's not lost on us that we are in a time where companies recognize their practices are not always equitable and now they are making concerted efforts to ensure they reflect the communities they serve by building diverse, dynamic teams. For any business to function well,...

Due to the fast pace of change today, many employees get thrust into managerial positions and immediately face numerous new challenges and responsibilities with little training. Ensuring that valuable individual contributors can adapt quickly into effective managers is critical to the long-term viability of every organization and is a fast track for...

Whether you’re a CEO, CFO, COO, product manager, investor, or marketer, having a strong grasp of analytics and metrics is an essential tool to have at your disposal. In this class, you’ll learn how to use the right analytics to grow your business, motivate your team, and communicate a coherent story to stakeholders using hard numbers.  You’ll...

Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing.  This task-based, hands-on search engine optimization online course covers the concepts and trends and then lays out a day-by-day strategy...

There are zillions of sites and apps begging for your attention--but how many effectively communicate and easily display the information you're seeking? The ones that work likely had a content strategist leading the way. Digital content strategists work with editorial, user experience, strategy, copywriting and design teams to create content that...

Do you feel stuck in a career you no longer love? Do you long to do meaningful work but are not sure what it might be? Are you ready to find the career of your dreams, but don't see a clear path forward? If you answer yes to one of these questions, then this workshop is for you! In this experiential and interactive workshop, you'll learn 3 keys...

This full-day, hands-on bootcamp reviews the fundamental skills and methodologies of project management. Whether you're an experienced project management professional, business owner, or student, this bootcamp covers material to help you expand your knowledge of the keys to effectively managing projects. Get an introduction to the project management...

Prepare for the Certified Business Analysis Professional™ (CBAP®) certification examination with our 2/3-day intensive CBAP® classroom training session. Our exam-oriented and certification-focused training based on the six knowledge areas of the BABOK® Guide v3 will prepare you for success in the (CBAP®) certification exam. Our CBAP® classroom...

What you say is just as powerful as your actions. Learn how to confidently articulate your expertise and use qualifiers so people listen. Whether you are looking to progress within your company, get noticed in your department, be considered for broad opportunities or be taken seriously as an expert in the wider industry, people need to know what...

The marketing opportunity on LinkedIn in 2020 is huge. Whether you looking to generate leads, build brand awareness, or establish strategic partnerships, LinkedIn is the B2B marketer’s social network of choice! It’s their business’ secret weapon. This hands-on workshop is designed for B2B marketers, corporates and consultants to help you engage...

Search engine optimization (SEO) is often thought of as a complex and long-term process for marketers. But there are many quick and easy steps you can take to improve your website traffic and start a successful SEO campaign. Students will walk away with a solid base to create a search engine optimized web presence, plus a customized comprehensive...