Online Storytelling for Non-Profits & Social Enterprise

at General Assembly - Downtown, Washington, D.C.

Course Details
Price:
$55 8 seats
Start Date:

Tue, Feb 12, 6:30pm - 8:30pm

Location:
Downtown, Washington, D.C.
1133 15th St NW 8th Fl
Btwn L & M Streets NW
Washington, District of Columbia 20005
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Important:
A computer will not be provided
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Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 20
Teacher: Kevin O'Connell

What you'll learn in this public speaking class:

Developing a strong digital marketing strategy can make a world of difference for organizations that operate with limited budgets to achieve their membership and funding goals.

This workshop will offer a big picture analysis of compelling and cost-effective digital marketing and storytelling, with an emphasis on working with limited resources and staying true to your organization's mission and purpose.

Join us as we explore what it takes to craft stories that grab and attention, build trust and credibility, and tap into people's emotions.

Takeaways
  • Understand what a digital marketing strategy includes and the framework under which it can be developed
  • Understand your audience, what channels they’re on and how that informs your strategy
  • Explore cost-effective digital marketing and storytelling methods
  • Learn the elements of an effective story through case studies
  • Understand how to identify the metrics that matter and what channels are right for you
Prereqs & Preparation

This workshop is designed for anyone who works or is interested in working in a marketing role at a non-profit or social enterprise.

What to bring to class: 
We recommend bringing something to take notes!

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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Start Dates (1)
Start Date Time Teacher # Sessions Price
6:30pm - 8:30pm Kevin O'Connell 1 $55

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School: General Assembly

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

What began as a co-working space in...

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