How to Search, Identify and Utilize Insights

In this workshop we’ll learn what an insight is and isn’t, how to craft insights, why they’re important and how to apply them.

Insight. It might be the most misunderstood word in our industry. It’s also arguably the most important. Insights drive brand strategy and fuel creative. They can often be the difference between a powerful brief and a crappy one. The ideal session for people who look for insights and for those who turn them into brilliant creative work. 

Key learning objectives: 

• Understanding insights
• Identifying insights vs facts
• Crafting a strategic insight
• Exploring insights that worked
• Writing insights that inspire