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Entrepreneurship Courses
NYC
Learn how to launch your own business and develop essential entrepreneurial skills in the heart of New York City through a range of classes including business planning, marketing strategies, and financial management.
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Learning to Become a Home-Based Travel Agent
York College CPE @ 9450 159th St., New York, NY
Travel Agents, new and experienced, learn how to make your skills work for you. Starting your own business can be scary and quite risky but if you have a computer, a desk and your own clientèle, this can be one of the easiest businesses to own and operate in that there is no inventory and little start up costs. This course will walk you through the mandatory steps of starting your home based travel agency, show you how to manage your clients and...
Entrepreneurship - Starting a Business
New York City College of Technology @ 25 Chapel St, Brooklyn, NY
From this lively and informative seminar, you will learn behind the scenes practical information on how to start a successful home-based second-income business which can then become full time. With little money down, you will learn how to decide on a business or product to sell with minimal problems. You will also learn how to avoid making major financial mistakes. Price Includes $20 Registration Fee
$80
Production Practices
92nd Street Y @ 1395 Lexington Ave, New York, NY
Learn the key to streamlining your production line! Explore the many facets of creating a quality handmade collection that people buy, including where to sell your work, how to do small-scale production, how to carry out market research and publicity, how to price and present your pieces for greatest effect, and so much more. It’s the perfect primer for budding jewelry entrepreneurs. Learn how to develop a coherent line for production, promote...
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Social Media Weekend Bootcamp
General Assembly @ 10 E 21st St, New York, NY
This workshop introduces students to the current social media landscape and explores how it can be used for maximum results (for brands as well as agencies). Participants will leave with a detailed understanding of both the current social media landscape and how to evaluate which tools or social platforms are the best fit for their organization's strategic goals. Topics to be covered will include: an overview of social media platforms, current...
Sales Bootcamp: The Art of the Pitch
General Assembly @ 10 E 21st St, New York, NY
Learn how to effectively sell your product, your big idea and yourself in order to grow a successful business, start a new business, or jump-start your career. This highly-interactive four-part workshop series provides real-life lessons and a solid foundation for the sales process, from identifying your target customer and building your network, to creating an engaging presentation and nailing The Pitch. Students will come away with a fine-tuned...
Business Hacking Bootcamp: Take Your Idea to Market
General Assembly @ 902 Broadway, New York, NY
Successfully bringing an idea to market requires a combination of skills which are rarely taught together: the experimental techniques of a product manager; the insight of UX designer; the customer acquisition and engagement tactics of a digital marketer; and the commercial nous of a senior business leader. This five-day immersive will provide individuals with the core, practical skills to set them up to successfully test and validate a business...
Take Control: Developing a Winning Brand Strategy
General Assembly @ 10 E 21st St, New York, NY
This workshop will explore how users interact with brands online, and how businesses can deliver great content via Twitter and Facebook. Gone are the days when a brand was simply a logo and a catch phrase. Social media is facilitating a two-way dialogue between customers and companies, both large and small. Customers can now interact with and directly shape their favorite brands. Takeaways: Identify how individuals use Facebook and Twitter...
Raising Startup Capital
General Assembly @ 902 Broadway, New York, NY
One of the most critical issues facing entrepreneurs is deciding if and when it makes sense to raise outside capital. Access to capital cannot only help accelerate product development and sales, but in many cases, partnering with the right investors can influence the trajectory of a business. This three-hour intensive workshop will help students understand term sheets, initial rounds of investment, and how to retain value and control. We’ll also...
Introduction to Product Management Workshop
General Assembly @ 10 E 21st St, New York, NY
The first step in turning an idea into reality is to understand product management. Saying, "All I need is a tech team" is a bit like saying, "I want to construct a building from the ground up and all I need is a construction crew." There is a huge amount of work between the idea stage and the coding stage, and this course will help you understand what needs to be accomplished. Schedule: Is Your Idea Worth Working On? What Features Should...
Growth Hacking for Startups
General Assembly @ 10 E 21st St, New York, NY
In this workshop, you’ll not only learn about growth hacking and the methods that come with it, you’ll also be able to start applying new strategies to significantly increase your customer base. You have probably heard of growth hacking, but do you really understand what it is? Takeaways Clearly define the term “growth hacking” and learn how companies are currently applying it to increase their user base. Create a growth hack...
Storytelling Skills: Wow Your Crowd
General Assembly @ 10 E 21st St, New York, NY
The best way to make a point or inspire action in the workplace is by telling a compelling story. This class is not a general overview about why storytelling in the workplace is important or how famous businesses have used storytelling in the past. This is a nuts and bolts, point-by-point instructional on how you can go about crafting and delivering stories that will move your listeners. In this class, students will learn: The two essential...
Essential Negotiating Strategies
General Assembly @ 10 E 21st St, New York, NY
In the course of doing business, each of us is frequently involved in negotiations, even if we do not always recognize the situation by name. Indeed, we are called upon to negotiate with our investors, our vendors, our clients, and our employees. This introductory class will cover some of the techniques and strategies that are essential to all negotiations. We begin by discussing concepts that participants will use in a live, role-playing negotiation...
How to Write a Business Plan Workshop
Sweet Revenge Enterprises, Inc @ 62 Carmine St, New York, NY
Want to know how to write a business plan? Have you been dreaming about bringing an idea to life but you don’t know what steps to take? Need help on what to include and what’s important to consider as you research your big idea? If you want to write a business plan for your concept, product, service or small business, Marlo’s workshop provides you with a framework for getting it done comprehensively, in a structured manner and successfully. ...
$150
How to Open a Successful Cafe / Bakery
Sweet Revenge Enterprises, Inc @ 62 Carmine St, New York, NY
Do you dream about owning a charming bakeshop or cafe? Do you love making (or eating!!) beautiful cakes, pies or pastries? Marlo is a straight shooter and doesn’t sugarcoat about the process of opening a small business. She offers actionable tips and advice on the critical components for opening a cafe / bakery. Through her comprehensive framework, you’ll leave class knowing what to expect and how best to plan for the journey ahead. Bring...
$199
Community Management Workshop
General Assembly @ 10 E 21st St, New York, NY
What does it take to grow a successful community that will benefit your company’s marketing campaigns, customer service, and products? By mastering the fundamentals of community management, you’ll be able to create a culture that enables you to easily convert members into product contributors and evangelists. In this workshop, you’ll learn the tools and strategies that you’ll need to build a great community around your company. You’ll...
Business Development At Startup:Working With Engineers
General Assembly @ 10 E 21st St, New York, NY
This class is a primer on business development a startup, particularly one with a consumer product and b2b partnerships. Then learn how to see a deal through, from start to finish. Using real case studies from GroupMe’s deal history featuring partnerships with Balanced Payments, Braintree, lululemon, Nike, ESPN, ZOZI, and Underground Eats this class gives you a macro overview of every step involved in the deal-making process, including sourcing,...
Essentials of Startup Law: Formation, Fundraising, Exit
General Assembly @ 10 E 21st St, New York, NY
Legal mistakes can doom even the best startup concepts and founding teams. In this series, you’ll learn about essential legal issues that startups face, including corporate formation, fundraising documentation, founders’ stock, and board relations. Spanning three sessions, you’ll discuss the formation and organization of the startup, fundraising alternatives, and board relations/corporate governance. Session I: Forming and Organizing the...
E-commerce Metrics & Customer Acquisition
General Assembly @ 10 E 21st St, New York, NY
Data is king in a digital world. In fact, the most critical differentiator between a successful e-commerce company and a struggling one is data. Having the right kind and knowing how to use it allows for efficient, profitable, and scaled paid acquisition.This class will get you up to speed on how to get the right data, how to measure it, and how to use it for your paid acquisition campaigns, as well as how to optimize those channels including SEM,...
Make the Connection: Sales Networking Workshop
General Assembly @ 10 E 21st St, New York, NY
There are a wealth of software tools and strategies that, when used effectively, can help anyone leverage the power of cold outreach to close deals, gain contact with strategic targets, and even land a job. In this class, you’ll learn how to navigate organizational hierarchies to find the right decision maker, identify the contact information for individuals at any company, communicate effectively with strangers for desired results, and guarantee...
User Acquisition: A Day Workshop
General Assembly @ 902 Broadway, New York, NY
This workshop will provide an in-depth overview of the latest user acquisition tools and techniques, as well as the guidelines you need to find the right user acquisition tool for your business. You have a great product... but now how do you get people using it? Not everyone experiences the overnight success of turntable.fm, Foursquare, or Facebook. In this intensive day-long workshop, you’ll learn the tools and techniques to effectively grow...
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